[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rdsbus.cz\/chyby-ktere-delate-pri-optimalizaci-ve-wordpressu\/#Article","mainEntityOfPage":"https:\/\/www.rdsbus.cz\/chyby-ktere-delate-pri-optimalizaci-ve-wordpressu\/","headline":"Chyby, kter\u00e9 d\u011bl\u00e1te p\u0159i optimalizaci ve WordPressu","name":"Chyby, kter\u00e9 d\u011bl\u00e1te p\u0159i optimalizaci ve WordPressu","description":"SEO je ned\u00edlnou sou\u010d\u00e1st\u00ed online marketingu a dnes se bez n\u011bj ji\u017e neobejde nikdo. Jak […]","datePublished":"2019-09-12","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.rdsbus.cz\/author\/#Person","name":"","url":"https:\/\/www.rdsbus.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rdsbus.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rdsbus.cz\/wp-content\/uploads\/img_a369558_w1941_t1581615446.jpg","url":"https:\/\/www.rdsbus.cz\/wp-content\/uploads\/img_a369558_w1941_t1581615446.jpg","height":0,"width":0},"url":"https:\/\/www.rdsbus.cz\/chyby-ktere-delate-pri-optimalizaci-ve-wordpressu\/","about":["Business"],"wordCount":411,"articleBody":"             SEO je ned\u00edlnou sou\u010d\u00e1st\u00ed online marketingu a dnes se bez n\u011bj ji\u017e neobejde nikdo. Jak jinak byste se dnes cht\u011bli tak\u00e9 dostat do pov\u011bdom\u00ed lid\u00ed ne\u017e na Googlu? Ka\u017ed\u00fd druh str\u00e1nek m\u00e1 sv\u00e1 specifika, a\u0165 se jedn\u00e1 o cokoli. Dnes se pod\u00edv\u00e1me na to, kter\u00e9 chyby byste m\u011bli p\u0159estat d\u011blat v p\u0159\u00edpad\u011b SEO pro WordPress https:\/\/www.seolight.cz\/wordpress-seo. Nepo\u010d\u00edtejte s automatickou optimalizac\u00ed Hodn\u011b lid\u00ed si mysl\u00ed, \u017ee se web optimalizuje automaticky. To nen\u00ed pravda a rozhodn\u011b byste na to spol\u00e9hat nem\u011bli. S t\u00edm souvis\u00ed i prvn\u00ed velk\u00e1 chyba, kter\u00e9 se leckdy majitel\u00e9 web\u016f pot\u00fdkaj\u00ed. V kategorii Nastaven\u00ed najdete \u010d\u00e1st Zobrazov\u00e1n\u00ed. V doln\u00ed \u010d\u00e1sti najdete polo\u017eku Dostupnost pro vyhled\u00e1va\u010de. To nikdy nesm\u00ed b\u00fdt za\u0161krtnut\u00e9. Pokud ano, vyhled\u00e1va\u010d nebude moci str\u00e1nku prohledat a nab\u00eddnout ji u\u017eivatel\u016fm jako relevantn\u00ed v\u00fdsledek. Mo\u017en\u00e1 jste si toho ani nev\u0161imli a p\u0159i zalo\u017een\u00ed by tato polo\u017eka za\u0161krtnut\u00e1 b\u00fdt nem\u011bla, ale mus\u00edte to zkontrolovat. Jinak v\u00e1s nikdy nikdo nenajde. \u017d\u00e1dn\u00e9 pluginy Bez nainstalovan\u00fdch plugin\u016f nebudete moci ovl\u00e1dat, co Google vid\u00ed a co ne. Pluginy napom\u00e1haj\u00ed k viditelnosti a snadn\u011bj\u0161\u00edmu ovl\u00e1d\u00e1n\u00ed. Mezi nejpou\u017e\u00edvan\u011bj\u0161\u00ed pat\u0159\u00ed Yoast a All in One. D\u00edky nim budete moci napsat lep\u0161\u00ed SEO \u010dl\u00e1nky. Budete v\u011bd\u011bt, jak bude vypadat v\u00fdsledek z pohledu u\u017eivatele. Absence XML sitemap XML je datov\u00fd dokument uveden\u00fd v tomto form\u00e1tu. Pomoci s n\u00edm m\u016f\u017ee plugin, ale ani tak na n\u011bj nezapome\u0148te. D\u00edky sitemap Google zjist\u00ed, jak \u010dasto aktualizujete obsah a \u010deho se dan\u00e1 str\u00e1nka t\u00fdk\u00e1. Jedn\u00e1 se o ide\u00e1ln\u00ed zp\u016fsob, jak uk\u00e1zat, \u010d\u00edm se zab\u00fdv\u00e1te a \u017ee m\u00e1te pro u\u017eivatele skute\u010dn\u00fd p\u0159\u00ednos. Nezapom\u00ednejte na obr\u00e1zky Mnoho tv\u016frc\u016f v\u016fbec nemysl\u00ed na to, \u017ee by m\u011bli obr\u00e1zky pojmenovat. Google chce v\u011bd\u011bt, co je na obr\u00e1zku a \u010deho se t\u00fdk\u00e1 obsah pod n\u00edm. Alternativn\u00ed popis (ALT) by m\u011bl obsahovat kl\u00ed\u010dov\u00e9 slovo, nap\u0159. \u201ecerveny-zebrik.jpg\u201c. Vyu\u017eijete ho tak\u00e9 v p\u0159\u00edpad\u011b, kdy z n\u011bjak\u00e9ho d\u016fvodu obr\u00e1zek nep\u016fjde zobrazit. U\u017eivatel se i tak dozv\u00ed, co na fotografii je a nebudou tak zmaten\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Chyby, kter\u00e9 d\u011bl\u00e1te p\u0159i optimalizaci ve WordPressu","item":"https:\/\/www.rdsbus.cz\/chyby-ktere-delate-pri-optimalizaci-ve-wordpressu\/#breadcrumbitem"}]}]